THE BREAK
The General Insurance.
If you’re the type of person who relies on high-risk car insurance, there’s a good chance you could use a few breaks in life.
That’s why we proved The General can give basically anyone a break on their insurance by giving a break to all the people who could use one the most.
AGENCY
BBDO Chicago
Alessandra Coloma
AD’s
ROLE
Senior Copywriter
DIRECTORS
Adam&Dave (2025)
MAMA (2023)
Cassidy Buzin, Jon Leachman
CD’s
“TRANSFORMERS” :30
2025 Campaign
“T-PAIN” :30
“BAD LUCK BRIAN” :30
2023 Campaign
“WRESTLERS” :30
“STUNT DRIVER” :30
We even hijacked the launch of Fast & Furious 10 (or whatever number they’re on) by creating a spot with Jordana Brewster (aka Mia Toretto), tricking people into thinking they’re watching the latest trailer.
“PIRAGUERO” :30
You probably don’t speak spanish, so you’ll just have to take my word that this hispanic-market spot is an absolute comedic masterpiece.